Working as a website designer can be really fun because every client is different and, therefore, every project is different. But because of these differences, the task of designing a website that will satisfy each and every client’s needs can be a daunting one too.
To make the process easier, check out the four things that you must do when designing a website for an important client. Following these tips will help you nail the design every time and protect yourself as a businessperson.
Get Background Information from the Client
Start off by asking the client a lot of questions in order to get a better idea of their background.
- Ask them to describe their target audience so that you can design a site that will match that audience’s particular needs.
- Ask them what the purpose of their website will be (for example, selling, promoting a specific product or service, blogging, etc.).
- Find out what makes their company different from the competition, and what company features they would like you to hone in on.
- If they have an existing website, ask them what they like and don’t like about it.
Get Information on the Client’s Customers
In addition to background information about the client, you also want to find out some information about the client’s customers. What do they expect from the client, and what are their needs? Once you get to know the client’s target audience, go beyond mere demographics and focus on that audience’s pains, or the challenges that they face.
How can you create a website that proves the client’s business will ease customers’ pains? What proof can you provide throughout the design that the products and/or services offered will relieve these pains? What promises can be made by the client’s company to entice customers to make a purchase?
Get a Contract
After discussing your client’s needs and expectations and coming to an agreement that you’re the right website designer for the job, make sure you get a signed contract in place.
This contract should detail the length of the assignment, as well as the expectations set forth by the client, and the amount of money that you’ll be paid. It should also include payment terms.
If you need help, have a lawyer look over the contract before you hand it over to your client to sign. Essentially, this document is meant to cover you in the event of a disagreement.
Always Show a Mock-Up Before Finalising a Project
Even with all of the above information at your disposal, you may end up designing a website that doesn’t fit your client’s expectations. Therefore, before finalising any project or even along the way, sit down with your client and show them a mock-up of the website design ideas that you have in mind. Using presentation systems from companies like Videonations is a great way to show your client the mock-up in its full glory. If changes need to be made, you can easily implement them and then provide another presentation before finalising the project when your client is completely satisfied.