Four Things You Must Do When Designing a Website for an Important Client

Four Things You Must Do When Designing a Website for an Important Client

Working as a website designer can be really fun because every client is different and, therefore, every project is different. But because of these differences, the task of designing a website that will satisfy each and every client’s needs can be a daunting one too.

To make the process easier, check out the four things that you must do when designing a website for an important client. Following these tips will help you nail the design every time and protect yourself as a businessperson.

Four Things You Must Do When Designing a Website for an Important Client

Get Background Information from the Client

Start off by asking the client a lot of questions in order to get a better idea of their background.

  • Ask them to describe their target audience so that you can design a site that will match that audience’s particular needs.
  • Ask them what the purpose of their website will be (for example, selling, promoting a specific product or service, blogging, etc.).
  • Find out what makes their company different from the competition, and what company features they would like you to hone in on.
  • If they have an existing website, ask them what they like and don’t like about it.

Get Information on the Client’s Customers

In addition to background information about the client, you also want to find out some information about the client’s customers. What do they expect from the client, and what are their needs? Once you get to know the client’s target audience, go beyond mere demographics and focus on that audience’s pains, or the challenges that they face.

How can you create a website that proves the client’s business will ease customers’ pains? What proof can you provide throughout the design that the products and/or services offered will relieve these pains? What promises can be made by the client’s company to entice customers to make a purchase?

Get a Contract

After discussing your client’s needs and expectations and coming to an agreement that you’re the right website designer for the job, make sure you get a signed contract in place.

This contract should detail the length of the assignment, as well as the expectations set forth by the client, and the amount of money that you’ll be paid. It should also include payment terms.

If you need help, have a lawyer look over the contract before you hand it over to your client to sign. Essentially, this document is meant to cover you in the event of a disagreement.

Always Show a Mock-Up Before Finalising a Project

Even with all of the above information at your disposal, you may end up designing a website that doesn’t fit your client’s expectations. Therefore, before finalising any project or even along the way, sit down with your client and show them a mock-up of the website design ideas that you have in mind. Using presentation systems from companies like Videonations is a great way to show your client the mock-up in its full glory. If changes need to be made, you can easily implement them and then provide another presentation before finalising the project when your client is completely satisfied.

Top One-Click Install Blogging Platforms

Top One-Click Install Blogging Platforms

By now, you probably know all about the benefits of including a blog as part of your business’s online presence. By the far the easiest way to publish a regular stream of fresh, new content to your website, hosting a blog can bring in big rewards when it comes to increasing your website traffic and converting those casual visitors into repeat customers

Yet aren’t blogs complicated, tricky things to setup and configure? Maybe once upon a time, yes, but those days are thankfully all long gone.

With one-click installation services now a common feature of many leading web hosting plans, implementing a blog as part of your web presence is often no more difficult than hitting a button.

Just signed up to a hosting plan and torn between all the different blogging platforms at your disposal? Here’s our guide to the best of the best.

WordPress

We couldn’t really start an article about blogging platforms without at least mentioning WordPress.

The world leader in open source blogging and content management solutions, WordPress is supported by all of the best web hosting companies and is used by scores of businesses and popular sites not only as a blog, but as the backbone of their entire online operation.

With thousands of themes and yet more extensions and plugins, there isn’t much you can’t do with WordPress, making it our top choice for an awesome one-click installation blogging platform.

Moveable Type

Apparently, not all hosting companies provide one-click install for Moveable Type, but if yours does, it’s well worth taking a look at. Whilst WordPress may be the most widely-used blogging solution around, Moveable Type more than holds its own, acting as the backbone for some of the world’s biggest blogging networks like Gawker and Lifehack.

What makes this one so appealing is that you can set up multiple blogs, manage them all from one location and connect them all together to run several sites at the same time.

Serendipity

As good and as powerful as our first two picks may be, they do have some drawbacks, namely in the fact that, if you want to update your plugins, or the software as a whole, you more or less have to do it automatically. Not so with Serendipity, which sets its stall as the blogging platform of choice for new bloggers.

With everything done automatically for you, and with a simple wizard helping you configure your blogs setting, if this is the first time you’ve looked at using a blog, Serendipity is worth checking out.

Lifetype

Much like Moveable Type, Lifetype allows you to run and manage a number of different blogs all from one backend dashboard.

Though it doesn’t do much more to make it stand out from the crowd, it’s on our list simply because, if you find that your hosting provider doesn’t support one-click installation for Moveable Type, they’ll likely support Lifetype, which about as good an alternative as it gets.

BlogEngine.Net

A nice compromise between the big guns like WordPress and the newcomer-friendly platforms like Serendipity, BlogEngine.Net is another free, open-sourced blogging tool. Offering all the simplicity of the latter with most of the functionality of the former, one of the biggest differences here is that you don’t need the usual MySQL database to power the whole thing. Instead, all of your blog entries can be stored through simple XML, though if you do decide that you prefer SQL, that option is still there.

Is there a top blogging platform we haven’t mentioned here? Do you prefer another alternative to tools like WordPress? We’d love to hear your reviews and suggestions. Use the comments below to share your thoughts on your favourite blog.

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